A Grammar of Typography:

Classical Design in the Digital Age

                            The complete resource and guide to achieving classical book design with a keyboard and screen.

How do we absorb the lessons of the printing tradition’s hot metal past, then bring them to the digital era? Distinguished designer Mark Argetsinger answers all of these questions in a series of chapters that deal, sequentially and comprehensively, with every aspect of modern book design and production— from the choosing the proper typeface and leading of type, to the choice of text paper and specifications for binding.

Argetsinger discusses and delineates typography as a disci- pline, situating it among other art forms. Two appendices cover the history of cast-type ornaments and of Greek typography. Throughout there is special reference to the historical printers’ grammars—from Moxon to De Vinne—that serve as a pres- ent-day apprenticeship in the traditions of classical typography.

Whether a novice or an expert, readers will gain a deeper appreciation for text—and all its rules of form—that creates a joy for the eye.

Mark Argetsinger is a celebrated designer who has won awards in publication design competitions hosted by the Association of American University Presses (AAUP), the American Institute of Graphic Arts (AIGA), and the American Alliance of Museums (AAM). Argetsinger is also the recipient of the Carl Hertzog Award for Excellence in Book Design (1998).